A communication perspective on open strategy and open innovation

This paper presents a systematic analysis of the similarities and differences between the fields of open innovation and open strategy. In particular, we examine the concept of openness from a communication-centered perspective and compare processes of open innovation and open strategy with regard to the openness they exhibit. By distinguishing between openness in terms of sociality, factuality and temporality, we find that cases of open strategy tend to exhibit lower degrees of openness in the social dimension and higher degrees in the other two when compared to open innovation. Notwithstanding variation within and between the fields of open innovation and open strategy, opening up in one dimension of communication will generally result in pressures to decrease openness with regards to the other dimensions – unless particular tools are employed that help cope with the additional degrees of communicative complexity. L. Dobusch ( ) Department of Organization and Learning, University of Innsbruck, Universitätsstr. 15, 6020 Innsbruck, Austria E-Mail: [email protected] W. Kremser Institute for Management Research, Radboud University Nijmegen, 9108, 6500 HK Nijmegen, Netherlands E-Mail: [email protected] D. Seidl · F. Werle Department of Business Administration, University of Zurich, Universitätsstrasse 84, 8006 Zürich, Switzerland D. Seidl E-Mail: [email protected] F. Werle E-Mail: [email protected]